New Delhi,Sep 29: Elitecon International Limited has signed a Product Supply Framework Agreement with World Class 77, a company based in Boksburg, South Africa, under which products made at the Company’s Nashik facility will be supplied to the South African market over the next twelve months. The agreement, disclosed to the stock exchanges on 28th September, carries a programme value of up to USD 60 million, about ₹574.20 crore, and adds South Africa, one of India’s largest trading partners in Africa to an international business that already runs through subsidiaries in the United Arab Emirates and Singapore and reaches consumers in more than 50 countries.
This partnership is expected to create additional employment and supply-chain activity around the Company’s Nashik facility. It is expected to require up to 200 additional people at the plant, machine operators, quality-assurance staff, packers, export-documentation and dispatch teams, and to bring lines that have had spare capacity into fuller use. Around the plant, the same programme becomes twelve months of orders for more than 1,000 people in vendor, packaging, transport, port-services and other supply-chain businesses that live off what Nashik produces.
Tobacco is an agricultural commodity, India is the world’s second-largest producer, and the leaf processed at Nashik is grown by Indian farmers, most of them small and marginal holders in Andhra Pradesh, Karnataka and other growing states. A twelve-month export programme is therefore a twelve-month demand signal to those growers. Elitecon International works with its growers through capacity-building programmes on climate-smart cultivation, water use and soil health, and buys only from suppliers who commit to fair trade, safe working conditions and the prevention of child labour.
The agreement arrives on the back of a transformed year. For FY2025–26, audited results approved by the Board on 21 September show consolidated revenue from operations of ₹5,074.80 crore, 9.2 times the ₹548.76 crore of the previous year, and consolidated profit after tax of ₹185.06 crore, 2.7 times the previous year’s ₹69.65 crore, as the edible-oil and agro platform, Landsmill Agro at Mathura and Sunbridge Agro at Kandla, consolidated from 30 September 2025, and a full year of overseas operations came into the Group. On a standalone basis, revenue rose 5.1 times to ₹1,529.50 crore. Six operating entities in three countries now support more than 2,000 livelihoods.
“South Africa presents an opportunity for us to develop our export business, and this framework provides a structured basis for building commercial relationships in the market. We remain focused on executing opportunities in a disciplined manner while continuing to expand our international business. “Between a signature and a first shipment there is a great deal of unglamorous work specifications, packaging, documentation, vessel bookings and that is where this agreement will be won or lost. We have a partner on the ground in South Africa, a plant with capacity to spare and a team that has shown in its first weeks that it can close. Our job now is simple to state: ship on time, every time.” said Mr. Pradeep Kumar, Managing Director, Elitecon International Limited.
It is also the first international agreement signed by the Board and management team put in place between July and August 2026, following the return of promoter Mr. Vipin Sharma as Executive Director, the appointment of Mr. Pradeep Kumar as Managing Director, and the induction of a new Chief Financial Officer, Company Secretary and three independent directors, including the company’s first woman independent director. The agreement was pursued and signed within weeks of those appointments.
